![]() Keep a close eye on this space and see how things develop. Just note that with privacy and security controversies still plaguing TikTok and the threat of an outright ban in the US looming over it, it’s future in the US market is still uncertain. In fact, in just 18 months between 20, the number of US adults using TikTok users grew by a whopping 550%. The good news is TikTok’s user base in the US does seem to be catching up. This is obviously good news for brands focusing on the China market, but not-so-good-news for brands targeting users from other countries. Not only do the bulk of TikTok users live in China, but 8 out of 10 minutes spent in the app in 2019 were by Chinese users. While TikTok has certainly been making in-roads in the global market, the bulk of the Chinese social app’s user base still resides on their home turf. Snapchat, Instagram, and Vine have all at one point or another occupied this unique space in the social landscape. These kinds of networks represent a low-pressure space where younger people can be expressive and creative away from parental oversights and advertisements. Why is TikTok so popular amongst Zoomers? Well, younger users have always flocked to newer, more ‘niche’ social media platforms (the kind of platforms their mom doesn’t know about yet). Marketers can use TikTok as a valuable source of insight into the wants and motivations of this new generation of consumers. It’s also especially noteworthy given that Gen Z surpassed Millenials to become the largest population as of last year, comprising 32% of the global population. This puts the bulk of TikTok’s user base firmly in the Gen-Z demographic, which is good news for innovative brands that are trying to tap into the younger market. (Source: Hootsuite) 69% of TikTok users are 16-24-year-olds The success of TikTok’s shorter, “meme-first” video format is reshaping the entertainment industry. It’s easy to see how users can get hooked on these short, addictive clips that are having a huge influence on wider pop culture. This stat is even more impressive when you consider that TikTok videos are just 15 seconds long. (Source: App Annie) The average user consumes 46 minutes of TikTok videos per day For example, users can complete in-app transactions by gifting virtual gift sales to their favorite streamers. TikTok breaks the mold as it explores many different monetization avenues. This statistic is especially impressive given that social media apps almost never manage to break into the top consumer spend charts as they usually monetize mostly through ad revenue. TikTok offers a powerful opportunity for you to reach a huge global base of invested consumers. If you were wondering whether or not TikTok users are likely to buy your products, here’s your answer. TikTok has the second-largest consumer spend of any appīrands, take note. However, considering the app’s sharp growth in global momentum and user numbers last year, recent industry estimates predict that it will soon surpass the 1-billion milestone, sailing to 1.2B users by the end of the year. TikTok is set to reach 1.2 billion active monthly users in 2021Īt the start of 2020, that figure stood somewhere around 800 million, making it the world’s 7th most-used social platform. TikTok generates the highest engagement rates of any app.Total global time spent on TikTok grew by 210% year over year in 2019.Over 16% of Netflix users also use TikTok.69% of TikTok users are 16-24-year-olds.The average user consumes 46 minutes of TikTok videos per day.TikTok has the second-largest consumer spend of any app.TikTok was the most downloaded app in 2020.TikTok is set to reach 1.2 billion active monthly users in 2021.
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